Be Brand Brilliant: 4 Reasons Your Brand Matters
When was the last time you took a look at your branding? Everything from your logo and signage to branded apparel.
For a lot of businesses, this is an area that can fall to the bottom of the to-do list. We get it. You have a lot of tasks – people to manage, clients to serve, products to produce and more.
But giving some attention to your brand and becoming brand brilliant is an important part of your business strategy. We were reminded of that over the summer and into the fall as we undertook a logo refresh, rolled out a new brand slogan (Be Brand Brilliant), and upgraded our signage. We’re also making improvements to our production space to accommodate new equipment and giving our showroom a mini makeover.
Why does all this matter? What can being brand brilliant do for your business – and your bottom line?
4 Reasons Your Brand Matters
- Customers (and potential customers!) notice. New signage grabs people’s attention. We all drive the same routes to drop kids off at school, go to work, run errands. We stop noticing the landscape – until something changes.
We’ve had people stop in and inquire about our business simply because we put up a new sign. We’ve been in this location for years, but new signage and fresh landscaping made us stand out.
Plus, we love our community and want our storefront and landscaping to reflect that.
- Brand consistency is important. When someone mentions Nike, Coca-Cola, Target or FedEx, those company’s logos and color schemes immediately come to mind. That’s because they are consistent with their brand.
When your brand – logo, colors, fonts – are consistent across everything you do, you build brand awareness. It helps you stand out in the marketplace. Customers come to know and recognize your business.
So, if you commit to a new logo or a brand refresh, you have to commit to upgrading it everywhere. That means business cards, uniforms, storefront signage and your online presence.
- A brand refresh generates excitement. Giving your brand a makeover and even refreshing your physical space with a good cleaning or a new coat of paint not only shows you care about how you present your business to customers, it also shows you care about your employees.
Your team is an extension of your brand and when they’re excited about what you do, it shows.
We’ve experienced this first hand here at Charleston Cotton Exchange. The team was excited about our logo refresh, new signage and mural on our garage door. As we’ve been renovating to make room for a new direct-to-film machine, we’ve had the opportunity to rethink our production efficiency.
We’re sprucing up our showroom and displays, so it’s even easier for customers to see what’s available in apparel and promotional products.
Giving our space some love has invigorated our staff – and that’s always a plus for your business.
- Branding = professionalism. Sending your employees out in branded apparel isn’t just good for brand awareness, it’s a sign of professionalism. This is particularly important when you’re sending team members into people’s homes and businesses.
As part of our renovation, we had new lights installed in our space. On the day of the light install, three employees from the lighting company came to do the work. One was wearing a plain T-shirt, one had on a fishing charter T-shirt, and the other was wearing a shirt from a local mosquito control business.
At first, our staff had no idea who these men were. Had they come to install the lights? Were they customers or random people wandering into our building?
Uniforms and branded apparel are a must for your business. They put your customers at ease and convey trust and professionalism.
Being brand brilliant matters. We know it’s easy to become stagnant when you’re in the weeds with your head down doing the day-to-day work. But when you invest the time, money and energy into your brand, it really does make a difference.
Let our team help your business be brand brilliant. Make your brand come alive and look your very best. We can help you with graphic design and choosing the right apparel and promotional products for your business, your team and your customers.
Call us at 843-763-0740 or stop by our office at 1758 Ashley River Road in Charleston (look for the new signs!).
