Logo Design Trends

Having trouble designing a logo? Looking to refresh your branding to stay up to date? It can be intimidating to start a logo design from scratch, fortunately, our art team at Charleston Cotton Exchange is here to help! Your logo is a critical part of your business and is one of the first impressions your business makes on a client. A well-designed logo helps inform a potential client of what you do and how you might benefit them. For the biggest impact on brand recognition, your logo should be unique and eye-catching. Check out some of the newest design trends below to see what catches your eye!

Stained Glass

The fracturing of images into shards of solid color lends ordinary concepts a touch of the abstract. This style can be applied to modern logos looking for simplicity or those looking to invoke more traditional imagery.

Perspective Drawing

Using basic drawing techniques designers can create the illusion of depth without complicating the design. These logos almost leap off the page!

Simplistic geometry

Take advantage of the power of simplicity using simple lines and shapes to create your logo. Don’t let these simple shapes fool you! These logos are often memorable, easily understood, and joyously bright with color all at the same time.

Divergent letters

Try having a little fun with one or more of the letters in your logo! This not only creates a point of interest to draw the eye, it gives brands the best of both worlds: a traditional, type-based logo that also isn’t afraid to break the rules.

Authentic portraiture

Showing the face behind the brand can help your customers grow a deeper connection to your business. The more authentic and recognizable those faces are, the deeper the connection.

Pristine symmetry

Pristine symmetry allows logos to contain line art that feels both impossibly intricate and perfectly ordered. Even the more simplistic symmetrical designs provide a sense of calm and strength to the brand.

Fun characters

These whimsical designs make customers feel like they’ve found a friend instead of a brand.

Modernized symbolism

Another trend emerging is the use of traditional symbolism shown with more modern imagery. The effect is to associate commonly understood symbols with the vision of a striving brand.

Static motion

This year we are seeing designs come to life by adding motion to a motionless logo. It reminds customers that a brand is more than just a product but a living thing.

Analogous color scheme

This logo design pairs colors that are adjacent to one another on the color wheel for a scientific approach to creating a feeling of harmony for your customers.

Have an idea or ready to get started? Contact us here!