2022 is the product of two years of massive changes to our day-to-day lives including how we work, live, and spend our money. These changes have impacted the fashion world as well. The Pantone Fashion Color Report for New York Fashion Week shows that consumers are interested in colors that both soothe and invigorate them.
“The emotional quality of colors is really more impactful than anything else that’s happening in the world around us,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “I’m astounded that people are talking about their feelings about color more than they ever have before.”
Tying this color theory into brand merchandise can be a powerful marketing strategy. Associating your brand with these emotion-filled colors is an impactful yet subtle way to get customers interested in what you have to offer.
We at Charleston Cotton Exchange have helped to put together a list of some of our favorite trending colors in both calming and uplifting shades.
This classic light blue looks great on all skin tones and works well for many branding designs. Sky blue is associated with health, healing, tranquility, and softness. An all-around classic that works great in a corporate or casual setting.
Another color in the nature-themed palate is this updated take on a neutral. Olive is more than meets the eye and is known to symbolize peace, harmony, and sophistication. When used in design it has a unique ability to tone down your design or help it stand out.
This bright pink color is packed with energy and doesn’t go unnoticed. It is provocative and bold, always making a statement. Hot pink is a great way for brands to show their youthfulness, vibrancy, and electric energy.
This uplifting yellow hue is a crisp, bright color that has a rich and bold presence. This feel-good shade is a great candidate for events, Greek organizations, school clubs, etc. It’s a happy shade that uplifts everyone’s mood.
No matter what you want to say with your brand Charleston Cotton Exchange is here to help. Let us know a little about your company and message and we can help you find the perfect color for you. Give us a call at 843-763-0740