Add Your Logo to Rain Gear for Maximum Brand Awareness
Between springtime showers and the start of hurricane season in June, it pays to be prepared with branded rain gear.
Add your logo to practical wet weather items like rain jackets and umbrellas. These items get a ton of use, and your company gets a ton of exposure.
Stay warm and dry with these rain jacket options
For your customers and team members, rain jackets are an excellent choice. Customer-facing staff or those who spend time on job sites or with clients, can stay dry while also representing your brand well.
Here are some of our favorite branded rain jacket options:
Good: Port Authority has a selection of rain jackets ranging from 100% polyester to 100% recycled polyester. They come in multiple sizes and colors to complement your brand. The Torrent Waterproof Jackets also come in tall sizes and fold into a convenient carry pouch.
Better: Both Port Authority and Mercer+Mettle offer terrific mid-range jackets if you want to spend a little extra. You can waterproof and 100% polyester jackets. The Mercer+Mettle brand has an extra durable finish to shed moisture and is seam sealed. No water is getting through these jackets!
Best: At the high end of rain jacket choices is the Carhart Storm Defender with 100% nylon oxford shell that’s waterproof and breathable. Its Wind Fighter technology also tames the wind (looking at you, hurricane weather!).
Choose the North Face Dry Vent rain jacket made of 100% recycled nylon and windproof fabric. Eddie Bauer’s WeatherEdge jacket combines two levels of polyester/spandex fabrics for a highly waterproof, yet breathable jacket.
Umbrellas are a powerful promotional product
One of our favorite promotional items is the umbrella. It’s money well spent when it comes to showcasing your brand.
Umbrellas are:
- Practical. Everyone needs an umbrella (or two!).
- Multi-use. Umbrellas get a workout!
- Sustainable. Umbrellas aren’t a one-time use or throw-away item. They get used many times, which also makes them a sustainable choice.
- Walking billboards. When your logo is splashed over the expanse of an umbrella, it’s hard to miss.
Lastly, umbrellas are a smart investment for your marketing dollars. People keep and use umbrellas. You don’t have to worry about someone taking your branded umbrella home and tossing it in the trash.
According to the Advertising Specialty Institute’s 2023 stats on promotional products, an umbrella generates 1,760 impressions over its lifetime. And, 54% of consumers keep and use a promotional umbrella for at least two years.
Two ways to use branded umbrellas:
1. Have umbrellas on-site as a courtesy for your customers. For example, we’ve printed branded umbrellas for the Mills House Hotel in downtown Charleston. On rainy days, guests can use the umbrellas as they’re walking around Charleston.
Other organizations that would benefit from having branded umbrellas on hand are hospitals, golf courses and car dealerships.
Bonus idea for car dealerships: Put a branded umbrella in each car as a gift. Everyone keeps an umbrella in the car so why shouldn’t it be one branded with your logo?
2. Give umbrellas away as promotional gifts or to recognize VIP customers. If you’re watching your budget, print a smaller number of umbrellas and use them for special events or as gifts to long-time or VIP customers.
For example, a golf course gives out branded golf umbrellas when someone makes a challenging hole in one. Or an outdoor event or sporting venue gives out branded UV umbrellas to VIPs on a hot day as a way to provide extra shade before the event begins.
When it comes to umbrellas, one of our go-to, trusted partners is StrombergBrand. Shop their catalog for every type of umbrella under the sun … or rain cloud!
Choose from large golf umbrellas or compact umbrellas perfect for stashing in the car or for travel. Have you seen the inverted umbrellas that close from the bottom up? No more dripping water all over you while trying to close your umbrella.
You can even get umbrellas with a silver reflective border as a safety feature. Or order UV umbrellas with UV ray protection of UPF 50+.
For reference, umbrellas start around $10 each and go up from there depending on the size, style and special features. Considering the long-time use and visibility of umbrellas, that’s a pretty great return on your investment.
Don’t let rainy weather put a damper on your brand. Use it to your advantage! Be brand brilliant and put your logo on rain jackets and umbrellas – the compliments and the customers will come pouring in!
Request a quote online, and our team will help you choose just the right gear for spring and summer showers.
Check out our website or give us a call at (843) 764-0740 today!
Updated: June 15th, 2026