When it comes to women’s options for branded apparel, we’ve come a long way, baby.
Thinking back to when our company started 30 years ago, your option was to wear men’s styles and adjust. Women rolled up too-long sleeves and tucked in baggy tops. They made it work.
But they didn’t really have a choice.
Today, the options for women’s branded apparel are vast.
And that’s a good thing! Women are 47% of the workforce. Women account for the vast majority of purchasing decisions. They also own more than 12 million U.S. businesses.
Women are buying and wearing branded apparel.
If those numbers aren’t enough: here are two other reasons to offer branded clothing items specific to women:
If you’re investing in branded corporate apparel (button-up shirts, jackets, polos), it’s because you want your team to look polished and professional. It’s tough for women to do that in ill-fitting clothing items. If women are stuck with baggy shirts or jackets with sleeves that are too long, you’re not achieving the professional look you want for your business.
Second, if you’re buying merchandise to sell at your business or promotional apparel for events or fundraisers, you want people to wear those shirts out in public. It’s advertising for your organization.
But if you don’t sell items that appeal to women, you’re missing out on sales. Or if your charity run shirts are boxy and baggy, those items might end up in the back of the closet or in the donation bin.
If you’re going to invest in branded apparel, have items that appeal to men and women.
There’s never been a better time for women’s branded apparel.
For more casual or sport offerings, choose from a wide variety of T-shirts styles – heavyweight, sleeveless, v-neck, scoop neck. The tank top options are endless: racerback tanks, spaghetti straps, rocker and muscle tanks. Plus, hoodie tanks and crop tops.
Items are available in all sorts of fabrics and styles, including 100% cotton, performance and tri-blend. Choose relaxed fit, flowy or form fitting.
And in the corporate wear category, pick from polos, tunics, cardigans, oxfords and tunic blouses.
Don’t forget about hoodies and sweatshirts as well as rain jackets, vests and even denim jackets and knit blazers. Really! How cool is your logo on a denim jacket?!
Of course, you can add bottoms to the mix – joggers, shorts, leggings, cargo pants – all in women’s sizes and styles.
Add your logo to men’s and women’s apparel and get your brand noticed!
Ready to add more women’s apparel to your lineup but not sure where to start? Our garment gurus can help! We can work with you to determine the best styles and fabrics so you get exactly what you need. Request a quote or come by our office at 1758 Ashley River Road in Charleston. We have lots of samples so you can see before you buy.
Check out our website or give us a call at (843) 764-0740 today!
Updated: June 15th, 2026