These 8 Promo Items Are Perfect for Your Next Trade Show
Quick, count up the number of promotional pens you’ve collected from businesses. We’ll wait.
[insert cheesy hold music here]
OK, you’re back. Wait, let us guess! We’re thinking somewhere around 42 pens. What else do you have? 36 notepads? Or 18 magnets. Or 25 branded chip clips. [Hey, we love a handy magnetic chip clip!]
It’s tough, though, to stand out when your business is just one of 42 pens sitting in a pencil cup or languishing in the junk drawer. Yet, branded promotional items and swag are an effective way to market your business. And if you’re headed to a trade show, attendees expect to receive some kind of swag. You can’t be that one weird booth handing out boring postcards.
This means you need ideas beyond the pen or notebook or chip clip. You want items that make people pause. Items they’ll actually use or consume all the while thinking fondly of your business and this clever promo item.
We got you! This is where our team shines. We see all kinds of catalogs, websites and samples showcasing, well, pretty peculiar promotional items. Like a ham. Yes, an actual branded ham. Pro tip: Just because you can put your logo on something doesn’t always mean you should.
These are some of our favorite branded items right now. They stand out. They’re fun. And they’re things people will actually use or consume.
Oreos: “No thanks, I don’t want your branded Oreo,” said no one ever. Put your logo or a custom message on an Oreo cookie and expect a line at your expo booth. Imagine if you handed out tiny cartons of milk. It would be like kindergarten snack time for adults!
Ceramic Planter Set: Potential customers put this on their desk and think of you every day. Each planter set includes a ceramic planter, a bamboo stand, and a seed packet. Perfect for a landscape company or garden center.
Veggie Brush: Talk about useful! Put your logo or message on this handy kitchen tool.
Utility Scissors: Everyone could use an extra pair of scissors at work or at home. Why not add your logo on scissors so potential customers think fondly of you when they open an Amazon box or wrap a gift?
Bluetooth Speaker: What a cool way to amplify your message! [See what we did there?] This compact, portable Bluetooth speaker will definitely have trade show attendees lined up at your booth.
Basin Clip Holder: This item wins in the “that’s so cute” category. It’s a tiny sink basin for holding your paper clips. If you’re in the construction business, and sell kitchen/bathroom sinks or faucets, this giveaway is a must.
Tide to Go Instant Stain Remover: Have you ever used one of these? They are a lifesaver when you spill coffee on your shirt right before walking into an important meeting. Don’t you want to associate your business with that feeling?
Hot Chocolate: Hand out yummy pouches of Ghirardelli hot chocolate and potential customers immediately are feeling all warm and fuzzy about your business.
Which one of these branded items is a good fit for your business? When choosing promotional items for a trade show, expo, or client gifts, you want the items to be memorable while also reflecting your overall brand.
We love working with businesses to brainstorm items your potential customers and clients would like, find valuable, and actually use. We can also help you balance choosing high-quality, stand-out items that still fit your marketing budget.