Once a staple of blue collar, hard-working folks, the Carhartt brand has gone mainstream. All styles of Carhartt are hot right now. Our customers in particular are ordering a ton of Carhartt hoodies and other products thanks to their newfound popularity and high quality.
The “Key Winter Wear Trends in 2025” report generated by CivicScience found interest in Carhartt increased by 6 percentage points from 2022. As a result the brand overtook The North Face as the top‑ranked winter‑wear brand.
Plus, Carhartt.com generated $356 million in e‑commerce revenue in 2024. And in January 2026, Carhartt’s online sales reached $34 million in gross merchandise value. That’s a lot of coveralls and jackets, folks.
Carhartt is adding new colors, new styles, and more women’s options. Yet, the brand remains focused on its workwear roots dating back to 1889 when Hamilton Carhartt simply wanted to give railroad workers a better bib overall.
Carhartt infiltrates mainstream culture
While Carhartt remains the favorite for overalls, jackets, work gloves, and work boots, a new generation has turned the iconic U.S. company into a cultural trend.
You might remember we wrote about a similar trend with trucker hats.
In 2021, the classic brown Carhartt beanie (aka knit hat) started showing up on Instagram and TikTok influencer accounts. Suddenly everyone from moms and celebrities to teens and toddlers were sporting a beanie with the Carhartt logo.
According to this BuzzFeed article, in January 2021, “the number of influencers linking to Carhartt had increased by over 200%, and week over week, consumer searches for ‘Carhartt beanie’ were up 45%.”
With a $22 price point, it’s an accessible price point and introduced a new customer base to the Carhartt brand.
Now, five years later, Carhartt continues to ride this popularity wave. While sticking to its blue collar roots, the brand has expanded extensively into women’s workwear, targeting skilled female workers.
A Forbes article in 2024, highlights Carhartt’s focus on products for the growing number of skilled tradeswomen with a collection of products designed to be durable and soft.
Wearing Carhartt is hip
So Carhartt is now worn by plumbers, farmers, and rappers. The rise in athleisure wear and the outdoor lifestyle has people snatching up the brand.
A 2026 Fortune interview with Carhartt’s leadership underscores that, despite the “hipster” and fashion boom, the company continues to emphasize its core blue collar roots. It’s using its “hard work” brand story to appeal both to trades and to young consumers who romanticize manual work and authenticity.
Add your logo to Carhartt gear
Your business can be part of the Carhartt craze. We offer a variety of Carhartt apparel. Add your logo or graphic to long- and short-sleeve shirts, knit hats and caps, Duck jackets and vests, bib overalls, pants, tote bags, and a variety of jackets and sweatshirts.
We have several Carhartt sample items in our showroom so stop by! You can try on items and see which styles fit your brand.
Here are some of our most popular products:
When you want high-quality and long-lasting items for your team or to give to clients, Carhartt is an excellent choice. Items are designed with durability in mind, so your investment is worth it. Carhartt gear resists rips, snags, shrinking, and pilling.
Request a quote or come by our showroom at 1758 Ashley River Road in Charleston. Our team can help you pick just the right gear for your business.