Charleston Cotton Exchange is always looking for ways to share new trends in our industry. Each year a major influence has been the Pantone color of the year. The Vice president of Pantone Color Institute Laurie Pressman talks about this tradition saying, “The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer ”. They employ a team of color experts to scour trends from around the world to arrive at a color that expresses an emotion or hope for the coming year.
This past year was one for transformation, coming out of quarantine, changes to our daily interactions, and looking forward to a hopeful future. These changes called for a completely new color for the first time in the history of Pantone’s Color of the Year. Very Peri is just that color, one that Pantone states blends, “the faithfulness and consistency of blue with the energy and excitement of red”.
This color shows a new sense of calm and readiness, making it an exciting one to incorporate. With a nod to the ever-growing digital reality, this color is all about the future. Especially, innovation in digital design has helped us stretch our imagination, opening the door to a world of endless exploration and new color possibilities. Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world.
Finding apparel and promotional items in this all-new color may seem tricky, but we have rounded up a few ideas that embody the Very Peri spirit of innovation and transformation.
This classic tote in the color amethyst is an easy way to incorporate Veri Peri into any design. Also available in a cinch pack!
With a nod to the digital world in the name, this sleek jacket in the color purple is sure to show off the innovation of very peri.
Show off your style in this super-soft tee in color team heather purple.