Every year there are a few authorities we look to that predict the upcoming design trends. Recognized around the world as a leading source of color information, The Pantone Color Institute forecasts global color trends so companies and designers can use color as a strategic asset. Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy. More than 10 million designers and producers around the world rely on Pantone to help define and communicate their message through the use of color.
Each year a color is chosen to embody the upcoming year. The chosen color is meant to be used for marketing and product creation, not necessarily a rebranding. This means that you can and should create new marketing materials using this color. Don’t stress about changing your logo or brand colors! Utilizing this color should be a fun way to stay current and on trend, not a point of stress for you and your business.
Pantone Color Institute explains this year’s choice as “powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.”
Knowing the color of the year is great, but now what?
Let Charleston Cotton Exchange help you come up with ways to incorporate viva magenta into your branding today!