Turn your promotional products into items that “wow” your customers. They will be delighted by your creativity and thoughtfulness.
Essentially, promotional items have two jobs. One, they’re a gift for your clients, customers, vendors, or prospects. Two, they keep your business top of mind.
So, when it comes to designing promotional products, you want to select items that are remarkable. This “surprise and delight” versus “bore and toss.”
John Ruhlin’s popular book “Giftology” points out how even small gestures and gifts can make you and your business stand out from the crowd.
He writes, “Gift giving and those ‘little touches’ commemorate not just certain events, but people, places, and things that are important to us. In essence, they become the symbols of the value you place on the relationship.”
Based on the promotional products you give, would clients feel appreciated and valued?
Helping clients choose promo products that reflect their business and are meaningful to their customers is one of our favorite parts of this job.
Let us help you make your customers happy!
Here are three ways to create remarkable promotional products for your business.
1. Remarkable design. Turn your promo items into a creative conversational piece. How can you up level the design so customers and clients say, “I have to have that!”
Here’s an example: You could put your logo on a coffee mug. There’s nothing wrong with that. But what if you designed a graphic that reflected something special about your customers or your community? You can still work your logo into the design but it’s more subtle. People will be quick to keep – and use – a coffee mug with a super cool design.
You’ve given customers something special that reflects the community you both love. It feels personalized and meaningful.
Our in-house design team is happy to consult with you on design ideas. Based on our current workload and the complexity of your design, we also can recommend outstanding freelance designers. If you’re serious about a design that stands out, it makes sense to work with a professional. This isn’t something you want to DIY.
2. Remarkable use. A highly usable and practical promotional item is another way to delight your customers. And if you can tie this item into their daily workflows … even better!
Let’s say your clients maintain equipment; give them a branded screwdriver or tool set. It’s super practical, specific to their daily work, and keeps you top of mind because they see your logo every time they use that product.
Brainstorm a list of items your clients and customers would use regularly. What makes sense for their day-to-day operations and tasks? How can you make their workday a little easier?
A few ideas to get the creative juices flowing:
- For your admin assistants, how about a large notepad with plenty of space for making lists and notes.
- Umbrellas and insulated lunch totes are perfect for outside sales reps who are always on the go.
- Personalized portfolios, leather totes, or overnight bags are great gifts for frequent flyer CEOs.
3. Remarkable moments. Promotional products are most impactful when they show up at the right moment. A thoughtful item delivered during a meaningful point in the relationship communicates appreciation, intention, and care. It becomes more than a marketing piece. It’s a true gift.
Consider how promotional products can support remarkable moments like:
- Welcoming or on-boarding a new client or customer
- Celebrating a milestone or anniversary
- Thanking customers for referrals or loyalty
- Supporting events, conferences, or retreats
- Recognizing employees or internal teams
When promotional products align with these moments, they reinforce the relationship and create a lasting impression that goes far beyond a logo. Ready to create remarkable promotional products? Reach out to our team and let’s set up a time to brainstorm. Let’s find just the right items for your business, your clients, and your budget.
Check out our website or give us a call at (843) 764-0740 today!
Updated: June 15th, 2026